Social Entrepreneurship - The Alicia Polak Way
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN045 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling ChargesThemes
Social Entrepreneurship |
| Case Length |
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10 Pages |
| Period |
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2004-06 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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Khayelitsha Cookie Company |
| Industry |
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Food Products |
| Countries |
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South Africa |
Abstract:
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The case discusses the social entrepreneurship initiatives by Alicia Polak in
South Africa. Alicia Polak, who was an investment banker with Merrill Lynch and
Company in New York, started a small business venture in the slums of South
Africa. The venture was not started as a charity but as a profit generating
business. With very little initial investment, Alicia employed women from the
neighborhood and taught them how to make high-end cookies, and that was the
beginning of Khayelitsha Cookie Company (KCC). She marketed the cookies in
hotels and to the tourists who visited South Africa. The cookies soon gained
popularity, and she planned to replicate this model in other developing and
underdeveloped countries.
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KCC was expected to break even by the beginning of the year
2007, and the cookies were being marketed in the US and European countries.
Issues:
» Understand the concept of social entrepreneurship
» Analyze how small business ventures can make a significant difference in the
lives of the poor
» Critically evaluate Khayelitsha Cookie Company's (KCC) business model and its
potential for scalability
» Study how commercially profitable ventures can be started in underdeveloped
countries
» Critically examine the sustainability and replicability potential of KCC's
business model
Contents:
Keywords:
Alicia Polak, Social Entrepreneurship, Khayelitsha Cookie
Company, Entrepreneurial Programs, Societal Wealth Generation, Bottom of the
Pyramid , Non-governmental Organization, Community Initiatives, Philani
Nutrition and Development Project, Sustainable Business, Scalability
Social Entrepreneurship - The Alicia Polak Way
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